Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing

about & support

Foreword by Eric K. Clemons

Preface, Acknowledgements and Abbreviations



1. Why this book?
    (#methodology #delimitations #structure)

2. Data-Driven Business Models
    (#surveillancecapitalism #valueextraction #harm)


3. Regulating Markets
    (#law #markets #architecture #consumerprotection)

4. Data Protection Law
    (#gdpr #personaldata #lawfulprocessing #legitimatebasis)

5. Marketing Law
    (#ucpd #professionaldiligence #averageconsumer)


6. Human Decision-Making
    (#agency #psychology #boundedrationality #willpower)

7. Persuasive Technology
    (#technology #choicearchitecture #friction #prompts)

8. Manipulation
    (#coercion #deception #subliminalmarketing #paternalism)

9. Transparency
    (#information #communication #complexity #asymmetry)


10. Human Dignity and Democracy
      (#humanwellbeing #privacy #discrimination #proportionality)


11. Conclusions
      (#humandignity #datadrivenmarketing #beinghuman)

12. Next Steps
      (#action #conversations #future)


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