Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing

about & support

Foreword by Eric K. Clemons

Preface, Acknowledgements and Abbreviations

Bibliography


PART I – INTRODUCTION


1. Why this book?
    (#methodology #delimitations #structure)


2. Data-Driven Business Models
    (#surveillancecapitalism #valueextraction #harm)

PART II – LAW


3. Regulating Markets
    (#law #markets #architecture #consumerprotection)


4. Data Protection Law
    (#gdpr #personaldata #lawfulprocessing #legitimatebasis)


5. Marketing Law
    (#ucpd #professionaldiligence #averageconsumer)

PART III – PSYCHOLOGY AND TECHNOLOGY  


6. Human Decision-Making
    (#agency #psychology #boundedrationality #willpower)


7. Persuasive Technology
    (#technology #choicearchitecture #friction #prompts)


8. Manipulation
    (#coercion #deception #subliminalmarketing #paternalism)


9. Transparency
    (#information #communication #complexity #asymmetry)

PART IV – SOCIETY


10. Human Dignity and Democracy
      (#humanwellbeing #privacy #discrimination #proportionality)


PART V – CONCLUSIONS AND BEYOND


11. Conclusions
      (#humandignity #datadrivenmarketing #beinghuman)


12. Next Steps
      (#action #conversations #future)

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