Your Privacy Is Important! | ypii.eu

Featured on the TOP 21 Books in Privacy & Data Protection That You Must Read ASAP (The Privacy Whisperer 2022)

‘[...] the book investigates how our current legal framework can be informed by psychological, technological, and societal perspectives to curb predatory business models of surveillance capitalism. […] The book paves the ground for the development of a new consumer protection orientated legal doctrine.’
H.‑W. Micklitz in Journal of consumer policy (2022)

‘The author outlines the design logics of persuasive technologies and manipulative marketing techniques to elucidate how individuals are nudged, tricked and forced into certain directions and choices. […] Trzaskowski’s book presents a more thorough depiction of a diagnosis widely shared since the Cambridge Analytical Scandal that accused “personalized advertisement” of being destructive to democracy. […] His book makes a crucial contribution in outlining the vulnerability individuals disclose through their personal data. What is at stake in data-driven marketing is our autonomy and agency, which is precisely what we consider at the heart of human dignity.’
Theresa Henne in Global Privacy Law Review (2022)

‘With its legal starting point and its holistic approach to the subject, the book supplements existing literature in the field and demonstrates the author’s impressive breadth of knowledge on the subject.’
Henrik Udsen in Danish Weekly Law Journal (2022)

Jan Trzaskowski, Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing (Ex Tuto 2021)

Your Privacy Is Important to Us! – Restoring Human Dignity in Data-Driven Marketing

Your Privacy Is Important to Us! explores the application of EU consumer law—including data protection law and other fundamental rights—to data-driven business models that infringe on human agency, social cohesion and democratic debate. It suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.

The book elucidates the potential for cross-fertilisation between data protection law and marketing law, and it demonstrates how the protection of human dignity, privacy and non-discrimination may corroborate these legal disciplines. It is argued that ‘paying with personal data’ is a misleading framing when, in fact, we pay with attention and agency—which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, which is a prerequisite for user empowerment.

The aim is to inform and amplify ongoing debates by providing a coherent framing of data-driven marketing in the context of law, psychology, technology and society.

30 November 2021 | 352 pages hardcover | ISBN: 978-87-420-0042-7

Download Table of content | Foreword | Preface | Conclusions

More information www.extuto.com.

About the author

Jan Trzaskowski, Ph.D., is Law Professor at Copenhagen Business School and Aalborg University. Since the mid-1990s, he has dealt with legal and regulatory aspects of information technology, and his research focuses on the protection of consumers and fundamental rights, including privacy. He was Head of the Danish delegation negotiating the 2000 E-Commerce Directive and is founder of the Business in Democracy Initiative (BiDEM).

Author and co-author of many articles and books, including GDPR Compliance (2nd ed., 2022 [with Max Gersvang Sørensen]), Markedsføringsretten (4th ed., 2022 [with Peter Møgelvang-Hansen and Thomas Riis]) and Your Privacy Is Important to Us! (2021).

More information at legalriskmanagement.com.

Jan Trzaskowski, author of Your Privacy Is Important to Us!

Your Privacy Is Important!

Book presentations

2022
4 January, Hawaii International Conference on System Sciences
8 March, International Association of Privacy Professionals (IAPP)
9 March, University of Exeter
18 March, Copenhagen Business School book launch
6 April, BiDEM, Copenhagen Business School
12 April, KU Leuven
25 April, Juridisk Forening Denmark
28 April, Aalborg University book launch
2 May, Danish Marketing Association
18 May, Danish Competition and Consumer Authority
20 June, UC Louvain
24 June, Danish Consumer Council
19 July, University of Boston Platform Symposium
10 September, Digital Law and Policy Conference, Warsaw, Poland (keynote)
16 September, International Consumer Law Conference, University of Pretoria (keynote)
30 September, Wired Relations (podcast)
19 October, BiDEM, Gorrissen Federspiel Law Firm
23 November, Folkeuniversitet i Aalborg

2023
5 January, Hawaii International Conference on System Sciences
11 January, Stanford Law School
26 January, Dansk Industri
21 November, Danske Advokater

TBA, Queen Mary University, London
TBA, CIIR, University of Copenhagen
TBA, Danish Data Protection Network
TBA, Advokaternes HR



Jan Trzaskowski | Ex Tuto A/S